L.A: Create a logo

The task:

Develop a name for a dog food product. Design a logo for this product, using full colour. The logo must contain a main visual and typography. (Use the “People Saving Pets” logo as a guide – this does not mean your design should be the same, it is simply an example.) Follow each of the fundamental steps outlined above, in that sequence and take note of what needs to be handed in as you progress through these steps:

1. Exploration
   Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.
2. Focus
   Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.
3. Construction
   Use sketching techniques and redraw ONE of your chosen concepts until you’ve reached a conclusion on a successful logo. Hand in your drawings as scanned PDFs.
4. Testing
   Experiment more with your favourite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each.
5. Refinement
   Choose your final design and execute it in Adobe Illustrator, along with the name of the product. Hand in your final logo as an A4 PDF.

1. Exploration 

Here is my thumbnail in a PDF:

• exploration
• Explroation 2

2. Focus

Here are my three favorites and why in a PFF

• Focus.

3. Construction

Here is the process of redrawing the chosen logo:

• Construction

4. Testing

Here tissue the feedback I got and some different versions of the logo versions:

• Testing.

5. Refinement 

Here is the executed version in Illustrator:

• Refinement